These are extremely costly to a company, both financially and in terms of brand tarnish, which can take even more time and money to repair. Life sciences companies also need to consider how they can minimize recalls and repackaging caused by errors. This adds to the complexity of getting a single product to market, as different versions of the packaging are introduced – which is why an efficient labelling solution is so important. One typo in a warning statement or instructions for use (IFU) can cause serious harm for a consumer who depends on the information to instruct them on how the product should or should not be used.Ĭompanies need to comply with regulations in multiple geographies, even when regulations vary. SK: In life sciences, the regulatory compliance and accuracy of the product package can literally be a life and death issue. Why is artwork and label management so essential in life sciences? Stephen Kaufman, vice president of business development and strategy at Esko, introduces the company’s suite of solutions and explains why what’s on the label matters so much.
ESKO STUDIO 15 SOFTWARE
The right software is therefore fundamental to producing error-free packaging and labelling. Without control and visibility of the label design process, life sciences companies expose themselves to the risk of costly errors and recalls. From informational content like warnings to font size, label and artwork teams must have total control of what is on a product package before it goes to print.
The life sciences market is one of the most regulated environments for packaging. As such, packaging software solutions must be flexible enough to keep up with these demands. Consumers expect timely, personalised experiences from brands before they buy their products. This requires mastery over the product content process. In the world of packaging, creativity and accuracy are essential for a successful product launch.
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